Klaviyo Email-Program Audits for DTC
Deliverability gaps and program blind spots quietly cap revenue you can't see from inside Klaviyo. Start with a free Sender Scorecard. In 15 minutes you'll know where you stand and what to fix first. Built by a team that operated email programs behind $100M+ in email revenue, not agency consultants.
Klaviyo Sender Scorecard
Sampleacme-cosmetics.com
DTC Beauty Benchmark
* DKIM capped: Dynamic routing detected; live signing verified separately.
The Problem
Klaviyo's dashboard shows delivered, not whether you reached the inbox. So brands blame creative, fatigue, or cadence when the real culprit is the infrastructure and strategy underneath.
DMARC sits at p=none (or is missing). SPF and DKIM alignment quietly fail. ISPs downgrade every send.
Disengaged segments stay in the cadence. Sender reputation takes the hit. Klaviyo never flags it.
Validity (2025) found fully-authenticated senders capture ~2.3× more inbox placement than partially-authenticated ones; Sinch (2026) ties p=none DMARC to 12–20% higher Gmail spam placement than enforced peers. In a paid audit we quantify the impact from your actual Klaviyo data, not a generic formula.
The pattern we find most
Email should be your highest-ROI channel. For most DTC brands, it's quietly leaking revenue instead.
Deliverability is only the floor. Even fully authenticated, most DTC programs leave revenue in segmentation gaps and missing journey stages. Top-quartile welcome flows convert 3.5%+ versus 1.2% at the bottom (Klaviyo 2026). Meanwhile every send either builds or erodes your sender reputation, so the longer it goes unaudited, the more it costs to fix.
How It Works
No black box. Every finding is graded by how we know it: observed, inferred, or verified against real message data. You can trust what you're acting on.
Book a 15-minute review. We scan your sending domain beforehand and walk you through your configuration score, your top fixes, and where you land against your DTC category, no Klaviyo access required.
When you're ready, the paid audit reads your whole program with read-only access: deliverability, segmentation, journeys, flows, retention. 30–60 pages, 5 business days, every finding evidence-graded.
You get a 90-day plan, phased and ranked by impact. Run it in-house, or we run it with you on a retainer.
Where we have message-level coverage, we verify against real headers, the highest-confidence evidence there is. Where we don't, we tell you exactly what an outside-in view can and can't prove.
Why Us
Most deliverability consultants are specialists who've never been on the hook for email P&L. That's a different conversation, and a different outcome.
Our team ran email as operators inside high-volume B2C businesses (50B+ emails, $100M+ in email revenue, owned at the P&L level) before bringing that lens to DTC brands on Klaviyo. You get operator judgment, not an agency playbook.
$2,500 flat for the audit, delivered in 5 business days; ongoing work runs $3K–$7K per month. You see the scope and the price before any call.
We don't do B2B cold outreach, SaaS, or ESP migrations. We do one thing: show where your Klaviyo program stands against category benchmarks, and what to fix first.
Who You're Working With
Our team didn’t come up through agencies. We ran email marketing as operators, owning the P&L and accountable for the revenue number at the board level, across high-volume B2C businesses that sent 50B+ emails and drove $100M+ in email revenue.
That’s the lens we bring to your Klaviyo account: not a checklist a junior runs, but the pattern recognition of people who’ve been on the hook for the outcome. No proprietary-methodology theater, no inflated logo wall, just operator judgment, findings backed by real message-header evidence, and a price you know before you start.
What's Included in the Audit
Deliverability is the foundation, not the finish line. We work from read-only Klaviyo access plus public signals and our archive of your sends, and deliver in 5 business days: a 30–60 page report, a 60-minute walkthrough, and a 90-day implementation roadmap.
Service Ladder
Three tiers, with scope and pricing you can see before any call.
Tier 1
Prepared before your 15-minute review
An outside-in diagnostic of any DTC brand's email configuration. No Klaviyo access required.
Tier 2
5 business days
A full read of your email program: deliverability foundation through segmentation, journeys, flows, retention, and a 90-day revenue roadmap. Read-only Klaviyo access required.
Tier 3
Month-to-month, 90-day initial commitment
Ongoing execution of the audit roadmap plus continuous deliverability monitoring and revenue optimization.
FAQ
Completely. We scan your sending domain from public data and walk you through the results on a 15-minute call, no cost, no credit card, no obligation to buy anything afterward.
Just your sending domain. The Scorecard is built from public DNS signals and the emails we receive when we sign up to your list, no Klaviyo access, no logins, nothing to install. (Read-only Klaviyo access only comes in later, if you move to the paid audit.)
You keep the findings, your configuration score, your top fixes, and where you stand against your category. If the full audit makes sense, we’ll talk about it; if not, there’s no pressure. Either way you leave knowing exactly where you stand.
Your team is great at campaigns, we handle the infrastructure layer they don’t have bandwidth or expertise for. Deliverability is a specialty, not a generalist skill. We work alongside your team, not instead of them.
ESPs provide shared infrastructure and basic monitoring. When delivered-rate reporting hides what’s actually reaching the inbox, and when segmentation and lifecycle gaps quietly cap revenue, you need a dedicated review, not a support ticket to a platform serving thousands of other senders on the same IPs.
Most agencies own creative, copy, and sends. We audit the operating system underneath: deliverability, segmentation, lifecycle journeys, suppression logic, and send profiles, the layer that decides whether what they send actually lands and converts.
5 business days from the moment you grant read-only Klaviyo access. You receive a 30–60 page written report, a 60-minute walkthrough call, and a 90-day phased implementation roadmap. The price is flat at $2,500 and published publicly, no custom quotes, no discovery-call pricing dance.
Read-only. We don’t modify your account during the audit, we review suppressions, flow performance, segments, and revenue attribution, then deliver the remediation roadmap for your team (or ours, under Tier 2) to execute. You revoke access whenever you want.
No. The audit is a complete, standalone engagement. You walk away with a full roadmap you can execute in-house or hand to your existing agency. If you’d rather we run it, the retainer picks up from there.
Start Here
The free Sender Scorecard is a 15-minute review of where your configuration stands and the fixes that matter most. No Klaviyo access, no cost, no obligation. It's the easiest first step to an email program that actually converts.
